About The Penticton & Wine Country Tourism Team
Penticton & Wine Country Tourism is the external marketing function of the City of Penticton. Our mandate is to externally market Penticton to measurably increase tourism businesses growth.
Penticton & Wine Country Tourism receives funding from the City of Penticton and through the Additional Hotel Room Tax. This funding is leveraged through numerous partnerships with tourism industry stakeholders, as well as through the Thompson Okanagan Tourism Association, Tourism BC and the Canadian Tourism Commission.
Meet the Team
For external marketing or media relations inquiries, please contact Penticton & Wine Country Tourism staff.

Jessie Campbell, BAC-PR
CEO
Direct: (250) 276-2162
jessie.campbell@penticton.ca
Contact Jessie: with questions or input on our marketing strategy/media plan, to discuss Penticton's tourism research or statistics, with ideas for innovative partnerships or any item relating to Penticton & Wine Country Tourism's activities and operation

Tracy Reis
Media & Marketing Specialist
Direct: (250) 276-2161
tracy.reis@penticton.ca
Contact Tracy: with media relations inquiries, photo/video requests, or if you're a stakeholder looking to promote travel specials or packages
Penticton & Wine Country Visitor Centre
For assistance with welcome packages, things to do and trip planning, please contact the Visitor Centre team.
Sherrie Burechailo
Visitors Services Manager
sherrie.burechailo@penticton.ca

Darlene Culbert
Certified Travel Counsellor

Melissa Manten
Certified Travel Counsellor
















