About The Tourism Penticton Team

Tourism Penticton is the external marketing function of the City of Penticton, and also operates the Wine Country Visitor Centre located at 553 Vees Drive. Tourism Penticton's mandate is to increase brand awareness of Penticton & Wine Country as a destination through partnerships and by facilitating the creation of bookable "experiences", which through targeted sales efforts will measurably increase tourism revenues.

Tourism Penticton works collaboratively with funding leveraged through numerous partnerships with tourism industry stakeholders, including the City of Penticton, as well as through the Thompson Okanagan Tourism Association, Tourism BC and the Canadian Tourism Commission.

Currently recruiting: EXECUTIVE DIRECTOR

Tourism Penticton Society is currently looking to fill the role of Executive Director for the non-profit destination marketing organization. Ideal candidates will first and foremost have a passion for promoting the heart of the Okanagan Valley, Penticton. A positive, highly motivated and dynamic individual, they must have exceptional relationship abilities and demonstrated accomplishments in sales, marketing and brand management as well as transparent stakeholder, public and government relations are crucial.

Click to View Job Description and Application Details

Meet the 2014 Tourism Penticton Board of Directors

  • Chair Max Picton - representing Barefoot Beach Resort
  • Vice-Chair Diana Stirling - representing LocoLanding Adventure Park 
  • Treasurer Chuck Loewen - representing the City of Penticton
  • Secretary Sheila Perepalkin - representing Penticton Sandman
  • Jessica Agur - representing Penticton Ramada and the Coast Penticton Hotel
  • Lisa Baxter-Burke - representing Hillside Estate Winery & Bistro
  • Laura Hunt - representing Global Spectrum
  • Christa Park - representing the Days Inn & Conference Centre
  • Lori Pike-Raffan - representing Township 7 Vineyards & Winery
  • James Shalman - representing Apex Mountain Resort
  • Cameron Smith - representing Joy Road Catering

    For external marketing or Wine Country Visitor Centre inquiries, please contact Tourism Penticton staff.



    Raquel Meriam
    Sales & Marketing Assistant
    Direct: (250) 276-2167

    Contact Raquel: regarding photo/video requests, with sales & marketing opportunities or if you're a stakeholder looking to promote travel specials or packages.



    Marsha Morrish


    Marsha Morrish
    Team Leader, Wine Country Visitor Centre
    Direct: (250) 276-2169

    Contact Marsha: regarding your marketing services with the Wine Country Visitor Centre or if you're looking for ways the Wine Country Visitor Centre team can reach our vsitors on behalf of your business or event.